HOW TO WRITE SO PEOPLE READ. Data shows reading habits have changed, so must the way we write. Axios founders present guidelines to help us write so people will want to read. Office e-mails, newsletters, articles, reports and others have to be more efficient. Here’s a quick look at what I learned from it.

WHAT IS IT? Write in short simple sentences. Short but not shallow, we want to be efficient without dumbing down. Clean up your points with four main parts : muscular tease, strong opening sentence, context & the choice to go further. Data shows people choose quickly whether something is worth their time, in a matter of milliseconds, so think of your audience first.

HOW? Less is More! Grab attention with the first sentence. Then, focus on one main thing. Tell people why it’s important and do the work for them by giving them links to go deeper. Choose the right words. Avoid long, nerdy words and weak ones like could/may.

IN PRACTICE. The book is aimed at certain domains, like journalism, blogging and in-office communication. This last part is focused on various ways to use these tools (meetings, speeches, e-mail, newsletters, social media, presentations, etc.).

SHOULD YOU READ IT? Do you need people to read what you write? If so, you can learn a lot from it. For me, this will help me make my articles a bit shorter and simpler, while keeping them real to who I am. In my daily work, I was already going on this path of simplifying and reducing when writing weekly e-mails to parents. This book helps continue down this path.